OUR STORY

I’ve spent the last 30+ years in beauty and pharmacy retail, 10 of those based overseas for Boots Retail International, which since the merger is now part of Walgreens Boots Alliance. I've also worked for L'Oreal as a Director at The Body Shop International. Setting up Boots in international markets gave me the opportunity to work with buyers and commercial teams from major retailers in countries such as Hong Kong, Taiwan, Thailand, Japan, USA, Canada, and in Europe. It also gave me an extensive international network of contacts so a have a very useful little or rather not so little black book!  I know the ins and outs of the beauty industry by heart. But I’ve also learned the mistakes not to make, and how to operate as a global brand on a small budget.

I work with beauty brands with investment through my Grow Your Brands International consultancy. If that's you, then do check us out. However, over the years I am often approached by start ups looking for help, or brand founders wanting a step by step way to get started. So I've created the Beauty CEO™ Academy to reach and teach more founders leveraging the expertise of the corporate brands to help brand founders grow and scale faster in a sustainable way.