Beauty Brand Start Up – Resources

by the Beauty CEO Academy ™

From Grow Your Brands International

BRANDS LISTED WITH:
INTRODUCING

Free Resources

10 Reasons Why a Buyer May Say No to Your
Beauty Brand

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NICE TO MEET YOU

I'm Carol Carson

Carol Carson is a seasoned beauty industry expert with over 30 years' experience in scaling brands internationally. Her career includes senior roles at Boots Retail International and The Body Shop International, where she honed her expertise in global brand strategy and market expansion. Carol has worked with brands and retailers across the UK, Europe, Asia, the USA, and Canada, securing listings with leading names such as Sephora, Ulta, Boots, and Superdrug.

In addition to consulting for emerging businesses on product development, buyer expectations, and expansion strategies, she serves as a fractional Chief Operating Officer (COO), overseeing sales, marketing, and operations for growing brands. A strong advocate for entrepreneurship, Carol is passionate about equipping start-ups, early-stage founders, and young people with the knowledge and confidence to build successful beauty businesses.

“Working with mentor Carol Carson and The Beauty CEO™ Academy has been a game‑changer for my beauty brand’s."

- Sunita Passi, founder and CEO – Neem by Sunita Passi & Tri‑Dosha

“Carol is one of my trusted 'go‑to' people within the beauty industry. Her knowledge and deep understanding of the industry, along with her genuine desire to help others makes her a valued person to work with."

- Sindy Kaur – Trends Translator for Beauty Brands

"She’s encouraged me to think outside the box and explore several avenues that I had not considered. I’m confident that Carol’s experience and knowledge will propel me there quicker than had I not had her input."

Lindsey Williams – Brand Founder

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